a pioneer in clean beauty
ERVA is the brainchild of Leila Davoren, fashion designer and creative born and raised in São Paulo, Brazil. After years of working in fashion and beauty, Leila moved to Australia in 2009 ready to begin a new chapter of her life. Not knowing a word of English and unable to transfer her industry qualifications, she never imagined that ten years later, she would create and launch one of the first non-toxic and vegan nail salons in Queensland.
It was eight years from idea conception to brand launch, during which time the original vision evolved and changed in alignment with her own personal growth. Returning to her fashion career in the Australian industry, marrying the love of her life, becoming mum to her beautiful son and navigating the challenges of parenthood all had a huge influence on her mindset, priorities and personal goals. Leila started questioning what she was putting into her body and onto her skin, finding ways to eliminate toxins and opting for natural, plant-based and organic products wherever possible. She realised how harsh and harmful the chemicals used in nail salons really were, and that there was no available alternative for people wanting to enjoy beauty services without compromising their health.
So, in June 2019, ERVA was born. Ready to take on the challenge and determined to provide a beautiful solution for this significant gap in the market, Leila combined elements of naturopathy, herbal medicine, skin care, nail technology and design to create the stunning self-care oasis we know and love today. An inclusive space of wellness for everyone in our community, with unisex treatments, space for prams, a toxin-free environment for bubs, and an abundance of cuddles for any fur-babies that want to join in on the fun.
“I always had this vision of a beautiful place for women to get their nails done. Somewhere that combined the feeling of a spa or retreat with really detailed and nurturing nail care.
I wanted to provide a more personalised and high-quality experience than I had found in my travels and at all of the nail salons I have visited around the world.”
— Leila Davoren, Founder —
At its core, ERVA represents a special synergy between beauty and wellness. We are big advocates for clean beauty practices, providing non-toxic, therapeutic treatments that genuinely nurture your natural nails and skin.
ERVA means herb in Portuguese, and our manicure and pedicure services incorporate a range of herbs, botanical extracts, essential oils, salts and clay minerals, intentionally combined to maximise their incredible health benefits and healing properties. Read more about our services and products here.
a sneak peek inside our salon…
From the earthy and uplifting aroma that greets you on entry, to the blush-toned, retreat-style interior that unfolds as you wander up the stairs, we have carefully curated every detail to nurture body, mind and soul.
Take a break from the hustle and bustle, sip on one of our beautiful herbal teas and enjoy and hour (or two!) or relaxation in our little slice of serenity.
